Almost 3 out of 10 apps installed end up being uninstalled within 30 days of a download. AKVARR delves into the factors accountable for app uninstallation.
App uninstallation is an indirect loss to your business. It is not only about the app being rejected but also the product or service you offer, though indirectly. The above caveat from AppsFlyer demands the attention of app owners and app developers. In a competitive economy, characterized by the increasing number of apps from competitors and growing user expectations, it’s becoming challenging for businesses to retain users.
The global app uninstalls rate after 30 days is 28%, according to AppsFlyer.
Pic courtesy: AppFlyer
Lengthy or Complex Sign-Up Process
A lengthy sign-up process, with too many fields requiring detailed information, is a big turn off for users. Enabling users to sign up or sign in to your app using their Facebook, Twitter or Google account is a great way to attract quick registrations. However, the social signup or login is an alternative. Many users do not prefer to link their social account with the app because of privacy concerns.
Asking Too Many Permissions
Asking users for basic permissions is part of an app sign up. But too many allow-disallow options that fetch a lot of personal information discourages users from completing the installation process. No matter how noble your intention is, users are skeptical about sharing personal information with third-party applications.
Complex UI (User Interface)
If it takes time for users to understand the navigation of your app and find the information they are looking for, the app is likely to suffer a strong rejection. Along with aesthetic, the UI-design should contribute to the functionalities of the app. The choice of color, font, graphic, bezel, gradient, etc., should be done intelligently as per the user interface guidelines recommended for iOS, Android or other targeted platforms. Help users accomplish their job easier if you want to really see your app climbing up the popularity chart.
Free Memory
Users might get into a uninstall frenzy when they need space on their device, and if your app doesn’t worth of the memory, it’s likely to become a victim. Hence, create engaging apps that help users do things smartly. Till the time your app adds value to their life, users are bound to keep it, irrespective of its file size. However, it doesn’t mean you ignore the file size. Useless coding and create a lighter app.
Freezing
Users hate apps that cause their phone or device to hang or freeze. If they observe the device getting frozen or hung after the installation of the app, you are most likely to lose them. Hence, focus on a bug-free app and installation process. Hire experienced app developers having hands-on experience with the latest programming languages and tools. Ensure that the app is updated from time to time to fix bugs or upgrade features, as per requirement.
Battery Draining
Users often multi-task on their apps and apps that drain the battery fall out of favor in no time. If running the app causes rapid battery consumption, users uninstall the app without a second thought.
The quality of the app design and coding plays a critical role in defining the performance of the app which, in turn, affects the power usage. Minimize background tasks – location or data fetching from servers – wherever not required.
Hope you found the information useful. Drop comments to share your experience and suggestions.